Our Privacy Policy

1. Introduction

At EverReady Home Care, your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our services—whether through our website, by phone, or in person.

This policy applies to all visitors, clients, and users of our services within the United States, especially those located in California. We are committed to handling your personal data responsibly and in accordance with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.

By using our services or visiting our website [https://everreadyhomecareca.com], you agree to the practices described in this Privacy Policy.

2. Information We Collect

At EverReady Home Care, we collect different types of information to provide personalized, high-quality care and communication to our clients and their families. We only collect data that is relevant to the services we offer, and we ensure it is handled with confidentiality and respect.

2.1 Personal Information You Provide to Us Directly

When you interact with our website, contact us by phone or email, or engage in a consultation or service inquiry, you may voluntarily provide us with personal information such as:

● Full Name – To address you professionally and personally.
● Email Address – To respond to your inquiries, send you important updates, and deliver helpful resources.
● Phone Number – To follow up on requests, confirm appointments, or provide urgent support.
● City and Zip Code – To determine service eligibility in your area and send relevant local information.
● Service Interests – Such as in-home nursing, companion care, post-surgical support, or senior wellness programs.
● Relationship to the Care Recipient – Optional, but sometimes shared during conversations or contact form submissions.
● Any other details you choose to provide – This may include medical preferences, family contact information, or notes discussed during care planning calls.

This information is typically collected when you:

● Fill out a form on our website
● Subscribe to our newsletter
● Request a free consultation
● Communicate with us through email or messaging platforms
● Speak with our care coordination team
 
2.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically through tools like cookies, tracking pixels, and analytics software to enhance your experience and improve our services. This may include:

● IP Address – Used for security and geographic personalization.
● Device Type and Operating System – Helps ensure the website displays correctly for your device.
● Browser Type and Version – To improve compatibility and functionality.
● Referral Source – Tells us how you found our website (e.g., Google, Facebook, email).
● Pages Visited and Time Spent – Allows us to analyze which pages are helpful and which need improvement.

This data does not personally identify you, and we do not link it to your name or email address without your consent. It is used for analytics, marketing performance, and site improvements.

2.3 Information from Third Parties and Service Providers

In some cases, we may receive information from trusted third-party tools that help us manage our communication and service delivery. These include:

● Email Marketing Platforms – e.g., Brevo (formerly Sendinblue), which captures form submissions and opt-in records.
● Scheduling Tools – e.g., Calendly, if you book a consultation online.
● Advertising Platforms – e.g., Facebook or Google Ads, when you interact with one of our campaigns.

Any data collected through these services is protected by our agreements with those providers and used solely to provide and enhance our services.

3. How We Collect Information

At EverReady Home Care, we collect personal and usage information through a variety of secure, transparent, and user-consented methods. Our goal is to ensure that all data collection respects your privacy and complies with relevant laws such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

We collect information in the following ways:

3.1 Directly from You

We collect most of the personal information we use directly from you when you voluntarily provide it to us. This happens when you:

● Submit a form on our website (e.g., “Contact Us,” “Request a Free Consultation,” or newsletter sign-ups)
● Call or email us with questions or service requests
● Schedule a consultation or service through our online booking tools
● Engage with our team through social media messaging or live chat
● Participate in surveys or provide feedback voluntarily
● Sign up to receive resources, offers, or updates from us

In each of these cases, we collect only the information that is necessary to fulfill your request, improve our services, or provide follow-up communications with your consent.

3.2 Automatically via Website Technologies

When you visit our website [https://everreadyhomecareca.com], we use cookies and other tracking technologies to collect non-identifying technical information about your browsing activity. This may include:

● Pages you visit and time spent on them
● Your IP address and general geographic location
● Your device type, operating system, and browser type
● How you found our site (e.g., search engine, ad, direct link)

This data is collected using tools like Google Analytics, Meta Pixel (Facebook), and other standard website plugins. These tools help us improve our user experience and understand how visitors interact with our content.

Note: You can control or disable cookies through your browser settings. See our [Cookie Policy] for more details (if available).

3.3 Through Third-Party Platforms and Services

We use a few trusted third-party services to help us collect and manage your information securely. For example:

● Brevo (formerly Sendinblue): Captures form entries and sends automated emails
● Google Forms or Sheets: Used for surveys or service intake
● Calendly or similar tools: Used for scheduling consultations
● Meta (Facebook/Instagram): Collects lead data from ad forms (with your consent)

These platforms are contractually obligated to handle your data in compliance with privacy laws and only use it for purposes that support EverReady Home Care’s operations.

3.4 At In-Person or Community Events

Occasionally, we may collect your contact details at physical events—such as senior expos, wellness fairs, or community outreach programs—when you:

● Fill out a sign-up or interest form
● Request to receive resources or schedule services
● Participate in a raffle, giveaway, or free consultation offer

We always ensure that appropriate consent is obtained at these events before storing or using your information.

4. Why We Collect Your Data

At EverReady Home Care, we collect personal information for specific, legitimate reasons that support the delivery of our home care services and the ongoing relationship we maintain with our clients, their families, and those interested in learning more about our offerings. We do not collect data without purpose, and we never sell your personal information.

Here are the main reasons we collect and use your data:

4.1 To Respond to Inquiries and Service Requests

When you contact us—whether by phone, form, email, or social media—we use your personal information to:

● Answer your questions
● Provide detailed information about our services
● Schedule consultations or follow-ups
● Help you navigate your care options
 
4.2 To Provide and Coordinate Services

If you become a client or schedule a consultation, we use your information to:

● Match you with the appropriate caregiver or service
● Coordinate schedules, preferences, and locations
● Manage internal communication among care staff
● Ensure personalized, compassionate care that meets your needs
 
4.3 To Send Updates, Resources, and Offers (with Consent)

If you opt in to receive updates or resources, we may use your email or phone number to:

● Send newsletters or wellness tips
● Share home care checklists, guides, or special offers
● Notify you of new services, seasonal promotions, or changes in availability

You can unsubscribe or opt out of communications at any time using the link provided in every email or by contacting us directly.

4.4 To Improve Our Services and Website

We analyze website activity and feedback to:

● Understand how people find and use our site
● Identify areas for improvement
● Ensure compatibility with different devices and browsers
● Test new features or content based on user needs

This is done through analytics tools, which do not collect personal names or emails unless you provide them through a form.

4.5 To Fulfill Legal and Regulatory Obligations

We may collect and retain information as required by law, such as:

● Documentation of consent for communications (for GDPR/CCPA compliance)
● Records of inquiries and service history
● Financial or operational data needed for business reporting or audits
 
4.6 To Protect the Security of Our Platform and Clients

We may use certain data to:

● Monitor for fraudulent or suspicious activity
● Ensure the integrity and safety of our communications
● Detect misuse or attempts to access protected areas of our site

We only use your information for the purposes listed above, and we review our practices regularly to ensure compliance with data protection laws and industry standards.

5. Legal Basis for Processing

EverReady Home Care processes personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for individuals in the European Union and the California Consumer Privacy Act (CCPA) for California residents. Our collection and use of personal information are always based on one or more of the following lawful grounds:

5.1 Consent

We rely on your explicit consent to process your personal information in many situations, including:

● When you sign up for our newsletter or promotional emails
● When you fill out a contact or consultation request form
● When you agree to receive updates or participate in surveys

You have the right to withdraw your consent at any time by clicking “unsubscribe” in our emails or contacting us directly.

5.2 Performance of a Contract

When you become a client or request services, we may need to process your personal data to:

● Arrange and provide the services you requested
● Coordinate care and communication between caregivers and clients
● Handle payments or service agreements
This use is essential for fulfilling our obligations to you under a service agreement.
 
5.3 Legitimate Interests

In certain cases, we process your data based on our legitimate business interests, provided they do not override your rights and freedoms. This includes:

● Improving the quality of our services and website
● Responding to inquiries efficiently
● Running internal analytics and service planning
● Sending occasional updates to previous clients (unless opted out)

We carefully assess these activities to ensure they are non-intrusive and respectful of your privacy.

5.4 Legal Obligations

We may need to retain and process certain information to comply with applicable laws and regulations, such as:

● Verifying consent records
● Maintaining tax and business operation documents
● Responding to lawful requests by public authorities
 
5.5 Protection of Vital Interests

In rare circumstances—such as a medical emergency—we may process data to protect someone’s life or wellbeing, especially if the individual is unable to give consent.

By using our services, you acknowledge that your data may be processed under one or more of these legal bases, depending on the specific context and purpose.

6. Sharing of Information

At EverReady Home Care, we take your privacy seriously. We do not sell, rent, or trade your personal information to third parties. However, in order to deliver our services effectively and operate our business, we may share your information with trusted third parties under strict conditions.

Here’s when and how we may share your data:

6.1 With Authorized Personnel

We may share your information internally with trained members of our team who need access to carry out their duties, such as:

● Scheduling consultations
● Managing client relationships
● Coordinating care services
● Responding to your inquiries or support needs

All internal access is limited to personnel who require the data to perform their roles and is managed under confidentiality obligations.

6.2 With Trusted Third-Party Service Providers

We work with a few select third-party vendors who help us run our operations efficiently. These include:

● Brevo (Sendinblue): For email marketing, form handling, and automation
● Google Workspace (e.g., Sheets, Forms): For secure form submissions and internal records
● Web hosting and analytics tools: For maintaining and improving our website

These service providers only access the information they need to perform their functions and are contractually bound to protect it. They are not allowed to use your data for their own purposes.

6.3 For Legal and Regulatory Compliance

We may disclose your information if required to do so by law or in response to:

● A valid legal process, such as a subpoena or court order
● A request by public authorities to meet national security or law enforcement requirements
● Compliance with tax, audit, or regulatory obligations

We will always assess the legitimacy of such requests before sharing data.

6.4 In Emergency or Vital Situations

If a serious safety issue or medical emergency arises involving a client, we may share relevant information with appropriate emergency contacts, healthcare providers, or public safety officials—only when necessary to protect life, health, or wellbeing.

6.5 In Business Transfers (Rare)

In the unlikely event of a merger, acquisition, or reorganization, your data may be transferred as part of that transaction. If this occurs, we will notify you and ensure your information remains protected under the same standards described in this policy.

We never share your data casually or irresponsibly. Any sharing of your information is always done with the strictest care and in accordance with data privacy laws.

7. Your Rights

At EverReady Home Care, we respect your right to privacy and are committed to ensuring that you remain in control of your personal information. Whether you’re a visitor, client, or subscriber, you have specific rights under laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

These rights help you understand, manage, and make informed decisions about how your data is used.

7.1 Right to Access

You have the right to request access to the personal information we hold about you. This includes:

● What information we collect
● How we use it
● Who it is shared with
● How long we store it

We will provide this information to you in a clear and understandable format, typically within 30 days.

7.2 Right to Correction

If you believe any of the personal information we hold about you is inaccurate or incomplete, you have the right to request that it be updated or corrected.

7.3 Right to Deletion (Right to be Forgotten)

You may request that we delete your personal data, subject to certain exceptions. For example, we may need to retain some data to comply with legal obligations or complete a transaction you initiated.

7.4 Right to Withdraw Consent

If you’ve previously given us permission to use your information (e.g., for newsletters or consultations), you have the right to withdraw that consent at any time. This can be done by:

● Clicking the “unsubscribe” link in any of our emails
● Contacting us directly via phone or email
 
7.5 Right to Object or Restrict Processing

In certain cases, you may object to the way we use your data or request that we limit how it’s processed—such as during a legal dispute or if you believe the data is being used unlawfully.

7.6 Right to Data Portability

If applicable, you can request a copy of your data in a portable, machine-readable format so you can move it to another service provider.

7.7 Right to Non-Discrimination (CCPA)

If you are a California resident, you have the right to exercise your privacy rights without receiving discriminatory treatment—meaning we will not deny you services, charge different prices, or offer different service levels based on your choices.

8. Cookies and Tracking

When you visit the EverReady Home Care website (https://everreadyhomecareca.com), we may use cookies and similar tracking technologies to enhance your browsing experience, understand how visitors use our site, and improve the content we offer.

These tools collect non-personal information that helps us serve you better while respecting your privacy.

8.1 What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They allow websites to remember your preferences, actions, and browsing behavior over time.

8.2 Types of Cookies We Use

We may use the following types of cookies:

● Essential Cookies: Required for basic functionality of the website (e.g., security, navigation).
● Performance Cookies: Help us understand how visitors interact with our website (e.g., page visits, time spent).
● Functional Cookies: Remember your preferences (e.g., form inputs, location).
● Marketing Cookies: Used to deliver relevant advertisements through platforms like Facebook or Google Ads.
 
8.3 Third-Party Tools

We may use third-party services such as:

● Google Analytics – Tracks website usage and performance
● Meta Pixel (Facebook) – Measures engagement with our ads
● Brevo (Sendinblue) – Tracks newsletter sign-ups and interactions

These services may set their own cookies to collect data in a way that does not directly identify you.

 
8.4 How You Can Control Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to:

● View cookies already stored
● Block certain types of cookies
● Delete cookies automatically upon closing the browser

Please note: Disabling some cookies may affect your ability to use certain features of our website.

For more detailed information, visit www.allaboutcookies.org.

8.5 Consent and Cookie Notices

Where required by law, we display a cookie banner on your first visit to give you the option to accept or reject non-essential cookies. Your choices will be remembered for future visits unless you clear your browser data.

9. Data Security and Retention

At EverReady Home Care, we take the security and confidentiality of your personal information seriously. We implement technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

9.1 How We Protect Your Data

We use industry-standard security practices to safeguard all data we collect. These include:

● Encrypted communications (HTTPS) on our website to protect information you submit
● Password-protected systems accessible only to authorized team members
● Secure cloud-based platforms (e.g., Brevo, Google Workspace) with role-based access controls
● Regular backups and updates to our systems to maintain data integrity
● Training for staff on data privacy and handling protocols

While no method of storage or transmission over the internet is completely secure, we work continuously to monitor our systems and improve our defenses against data breaches and cyber threats.

9.2 Where We Store Your Data

Your data may be stored in:

● Our secure CRM and email platforms (e.g., Brevo)
● Encrypted cloud storage solutions used for scheduling or intake forms (e.g., Google Sheets)
● Website analytics platforms (non-identifiable data only)

All data storage complies with the requirements of GDPR and CCPA, ensuring it is stored safely, and—where applicable—only on servers located in jurisdictions with strong privacy protections.

9.3 How Long We Keep Your Data

We retain your personal data only as long as it is necessary for the purposes outlined in this policy, unless a longer retention period is required or permitted by law. This includes:

● Inquiry or consultation data: Typically retained for 12–24 months to follow up on services
● Client records: Retained for as long as necessary to provide care and fulfill contractual or legal obligations
● Marketing contacts: Retained until you unsubscribe or request deletion

When your data is no longer needed, we securely delete it from our systems or anonymize it so that it can no longer be associated with you.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or technology. Whenever we make significant updates, we are committed to keeping you informed.

10.1 Notification of Changes

When we make changes to this Privacy Policy:

● We will post the updated version on our website with a new “Effective Date” at the top of the page
● If the changes are substantial, we may also notify you via email or through a notice on our homepage or service pages
● Continued use of our services after any changes means you accept the updated policy

We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10.2 How to Ask Questions About Updates

If you have any questions about changes made to this Privacy Policy or want more information about a specific update, you can contact us directly using the details provided in the final section of this document.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please don’t hesitate to reach out.

You can contact EverReady Home Care through any of the following methods:

Email: support@everreadyhomecareca.com
Phone: (951) 200-4134
Website: https://everreadyhomecareca.com

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